Adam Coccari is a founding member of M12 leading the Portfolio Development team. Portfolio Development accelerates growth of the 85+ startups in M12’s portfolio through partnerships, technology, and connections across the Microsoft ecosystem.
In his five years with the fund, Adam has helped dozens of entrepreneurs acquire new customers through joint sales alongside Microsoft’s global salesforce and brokered strategic partnerships between Microsoft and M12 Portfolio companies such as Trusona, Rescale, Incorta, Unbabel, & Outreach. He has grown the team to seven people and established a scalable platform to support M12’s expanding portfolio—from seed stage startups to mature companies. Adam and team have established a new standard for Corporate VC value creation that has been replicated throughout the ecosystem.
Prior to joining M12, Adam was a Program Manager for Microsoft Azure during a hyperscale phase of the business. He led planning for global datacenter expansion, built critical marketing automation and analytics systems for the product, and negotiated strategic partnerships for new market entry. Before joining Microsoft, Adam founded an educational gaming startup during the early days of the iOS App Store.
Adam holds an MBA from the Ross School of Business at the University of Michigan, and a Bachelor of Arts from Colgate University. He enjoys creating music, playing basketball, cooking, and spending time with his son and wife at their home in Seattle.