Trusona in five minutes with your host, our founder.
What is Trusona?
What's in a name? Trusona is the fusion of True and Persona.
Who are the Trusonauts?
We are internet users like you.
We are tired of reading news headlines about the "breach of the day."
We are cybersecurity practitioners who decided to do something about it.
How we got started?
After the successful exit of the online fraud company, 41st Parameter, Ori Eisen, Ted Schlein and Frank Abagnale, decided to solve the last mile problem of cybersecurity - knowing who is the true persona online.
You may ask, why does the world need another cybersecurity company?
The internet is still largely anonymous, the breach headlines are still commonplace - we worry about where it is heading.
We researched why the internet is so insecure and concluded that:
Passwords are the main reason:
They are static
They are stolen via breaches
They rely on users to be security experts (like our own parents and kids.)
We found out we're not the only ones thinking static passwords are the main reason.
Does the security industry really expect everyone to remember passwords with eight characters or more—upper, lower, number, special characters and also use a captcha? Oh, and also to change them once in a while? Oh, and have a different password for every website? Oh, and...
Is that our solution?
What we do?
We developed a framework called The Trusona Confidence Score that explains our method and retionale.
All our services do not use passwords. All our services provide anti-replay protection. All our services provide identity proofing.
Our Trusone Elite service is the world's first authentiation that provides insurance.
When to use Trusona?
Its ok to be anonymous online when you:
Search for movie showtimes
Watch a funny cat video
Read the news
Research a medical issue your "friend has"
Learn about nuclear physics
Express yourself in a dictatorship
It is not ok to be anonymous online when you:
Login to your online bank to transfer funds
Take an online college test
Post in news media social media (fake news)
Login to view your medical issues on a healthcare website
Access a water dam, electric grid, nuclear power-plant
Vote in a democracy
How we do it?
We provide the Trusona Identity Authentication Suite which has three levels of service, commensurate with the asset protected. While not every asset requires to know your True Persona, for when you truly need to know, we are here.
Just like you use different grades of locks in real life commensurate with what asset you protect - we do the same online.
Your bike and school locker - simple pad lock or combination key
Your front door to your house - two locks with a deadbolt
Your bank vault - military grade safe with state of the art security, which also is insured if anything happens
Every Trusona user is first of all identity proofed. We increment the identity proofing respectively with the level of service. We then verify that you have access to the email/s you provided us, which we tie with your mobile device/s.
Trusona Essential removes the need for static passwords by adding an anti-replay dynamic value automatically. While the user keeps the same TruPIN, the software adds a one-time number in the background. No need to know it, remember it, write it down, type it—nothing.
Let humans do what they do best and let machines do what they do best.
The elegance of Trusona is that every Trusonafication starts with a push notification to your mobile device and THEN we ask you to authenticate with a credential commensurate with the level of service:
Why we do it?
We are offering our basic service for free. We are tired of the status quo and want everyone to elevate their cybersecurity.
If you are convinced, Let's Make Passwords History together.
Trusona - When you truly need to know.