See our Top 10 reasons iGaming is better off with passkeys.
Regardless of industry, all of our clients want to know implementing a solution like this will have a positive impact on their company and bottom line. Passkeys are able to immediately yield ROI for several aspects of your iGaming business.
Passkeys don’t incur costs unlike 2FA usage of SMS OTP
Passkeys improve CX during account creation, improving CPA and LTV
Passkeys allow players to get on-platform quicker for betting
Passkeys are phishing-resistant and prevent account takeovers
Passkeys open up a world of opportunity both for your business and your players. Not only are they able to increase lifetime value (LTV), achieve MFA compliance and enhance revenue opportunities — they also offer a cleaner CX for your customers. When stood up side-by-side with passwords, passkeys run the table every time.
First Try Sign-in Success
Improvement in Successful
Account Creation
Reduction in SMS OTP Costs
After spending decades living in a password-heavy world, iGaming needs a modern approach to signing in, enhancing security and improving players’ CX.
Sign-in experiences in iGaming are fundamentally broken. Passkeys serve as a convenient alternative to passwords and OTPs, enabling faster, more successful and more secure sign-ins across all of a user’s devices.
Download Our Top 10 Reasons
Passkeys don’t incur costs unlike 2FA usage of SMS OTP
Passkeys improve CX during account creation, improving CPA and LTV
Passkeys allow players to get on-platform quicker for betting
Passkeys are phishing-resistant and prevent account takeovers
Average sign-in times:
• Trusona: 14s
• SMS OTP: 23s
• Email OTP: 30s
First-try sign-in success rates:
• Trusona: 100%
• SMS OTP: 94%
• Email OTP: 92%
If this all sounds great, but passkeys still seem relatively new to you, consider digging into other sources currently talking about this technology. With the support of Apple, Google and Microsoft, passkeys have become a global standard now available on billions of devices.
CASE STUDY
“The existing OTP approaches were a roadblock we needed to overcome for the evolution of iGaming. We knew the customer experience during account creation and sign-in was critical for the success of the gaming companies using our platform.
Trusona will continue to help us to lead the market with revolutionary solutions that allow customers to easily sign up, sign in and play.”
– Sapar Karyagdyyev, CEO of Gamingtec
We’ve proven time and again passkeys are revenue drivers — and can convert more new players, increase player engagement and the frequency of plays. This service is easily deployable within days and can bring value almost immediately.
Plus, it layers into your current approach with minimal developer resources, so there is limited-to-no risk as you begin implementing it into your existing UX journeys and experience. Let’s chat about how passkeys can be a solution for your iGaming site.
