Trusona is a cybersecurity startup leading the effort to replace traditional passwords and better secure the cloud and its assets. The identity authentication company has created an elegantly simple yet highly secure login alternative to the universally inconvenient and vulnerable password. Through a simple QR code scan, plus an ID swipe/scan for higher levels of protection, Trusona secures any site or app that incorporates its technology. By focusing on the uniqueness of each login interaction as the key to entrance, the tool eliminates the threat of replay attacks. Corporations – in the areas of finance, insurance, critical infrastructure and healthcare – as well as governments are Trusona’s target customers. Investors including the likes of Microsoft Ventures and Kleiner Perkins are betting on a passwordless future. In June, the company raised a second round of venture funding, bringing its total equity funding to date to $18 million.