In this digital experience economy, CX matters.

Customer Experience (CX) has overtaken product and price as the key brand differentiator. A great CX is no longer a “nice to have” — it’s a requirement for business success.

And while the sign-in experience is a critical part of a great CX, current authentication remains largely broken.

The good news is that by using modern next-generation authentication capabilities, digital business leaders can now deliver delightful sign-in experiences to meet the needs of customers, which include:

• No username and password to remember, type and manage
• The use of biometrics to identify the real account owner
• A “tap-and-go” experience that users are accustomed to on their mobile devices

See the top 10 reasons to optimize the sign-in experience of your digital business.