Love isn't hard to explain, after all


people prefer Trusona's passwordless multi-factor logins over familiar usernames and passwords


of logins were successful vs abysmal 56% of password-based logins


of people who try Trusona’s passwordless MFA for the first time after email priming, stick with it.


of the 30% that (inevitably) forgot their credentials, 13% chose passwordless MFA over password reset.


more people said they were highly satisfied with the login experience compared to username and password.

Happier customers

A top-notch customer experience (CX) at login and zero password rage. Another winning touchpoint. Well done, you!

Read the Purple Paper

More revenue

More engagement, fewer abandoned carts and plunging password reset costs. Cha-ching!

Ultimate security

Replace the dreaded, killjoy password with strong, silky smooth multi-factor authentication across platforms.

Download the Purple Paper

Get the full scoop on findings and study design on the first longitudinal, behavioral adoption study of passwordless MFA authentication (25 pages).

  • Executive summary
  • Study design, who we tested, methodology, analyst notations
  • What was learned
  • What was learned from participants’ exit survey
  • Conclusion