Passkeys are here

Over the last 10 years, the FIDO Alliance has been championing a new and open standard to help the world go passwordless. Passkeys, the latest major FIDO milestone, are enabled and supported by the major platform vendors Apple, Google and Microsoft.

Passkeys are phishing-resistant and cannot be hacked and stolen en masse like usernames and passwords, are much easier to use and eliminate many of the password reset frustrations and costs.

Read more about passkeys

Passkeys require changes to your website

Although passkeys are supported on a user's device, your website still requires a substantial amount of re-architecting and engineering on the backend to utilize them.

Talk directly with an expert

Trusona's in-house experts would love to answer your questions about website backend requirements, business KPIs or UX journeys.

Schedule a 15-minute meeting

See how passkeys improve your CX

 

 

In this digital experience economy, CX matters.

Customer experience (CX) has overtaken product and price as the key brand differentiator. A great CX is no longer a “nice to have” — it’s a requirement for business success.

Customers want great CX

Studies show 86% of buyers are willing to pay a premium for a good brand experience with companies offering mature, high-performing designs nearly doubling the revenue of their competitors.

Poor CX hurts business

Friction for customers means attrition, user abandonment and a decrease in revenue. Poor brand experiences account for up to 64% of shopping cart abandonments.

Current authentication is broken

Passwords bring high rates of login failures, resets and call center complaints. Similarly, other outdated authentication methods such as one-time passcodes (OTP) via SMS bring high transaction costs and are vulnerable to phishing attacks, account takeovers and fraud.

 

Why Trusona Authentication Cloud

Boost your digital business by optimizing the sign-in experience.

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Faster sign-ins than 2FA using SMS OTP

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Faster sign-ins than 2FA using email OTP

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Sign-in success vs. 56% for passwords

Our customers

Leading businesses rely on Trusona's passwordless MFA

“A strong blend of security and usability is core to any successful authentication solution and Trusona Authentication Cloud’s modern approach marries the two with a simple, standards-based sign-in experience. Even the smallest amount of friction is everything in terms of customer usage, and Trusona replaces outdated approaches to authentication — such as employing passwords — for modern, device-based security tailored to the needs of customers and businesses alike.

Roger Thornton
General Partner

“With minimal development and integration effort we were able to quickly deploy Trusona Authentication Cloud to our CoLab partners giving them a fast, simple onboarding and authentication experience unlike any other. The solution has allowed us to offer best-in-class authentication that is fast, simple and secure.”

Ben Wilde
Head of Marketing and Growth

“Trusona Authentication Cloud will allow us to improve our engagement with students and alumni without the pain of usernames, passwords or having to use yet another app.”

Anthony Mutti
Chief Information Officer

Authenticated expertise

The latest ideas from Trusona's team.

Passkeys: A Breakthrough In CX Is Happening Now [WEBINAR]
Making sense of passkeys and the demise of passwords
Top 10 Reasons to Optimize the Sign-In Experience of Your Digital Business