In this digital experience economy, CX matters.
Customer experience (CX) has overtaken product and price as the key brand differentiator. A great CX is no longer a “nice to have” — it’s a requirement for business success.
Customers want great CX
Studies show 86% of buyers are willing to pay a premium for a good brand experience with companies offering mature, high-performing designs nearly doubling the revenue of their competitors.
Poor CX hurts business
Friction for customers means attrition, user abandonment and a decrease in revenue. Poor brand experiences account for up to 64% of shopping cart abandonments.
Current authentication is broken
Passwords bring high rates of login failures, resets and call center complaints. Similarly, other outdated authentication methods such as one-time passcodes (OTP) via SMS bring high transaction costs and are vulnerable to phishing attacks, account takeovers and fraud.
See how Trusona can help improve your CX
Why Trusona Authentication Cloud
Boost your digital business by optimizing the sign-in experience.
Low-code, authentication-as-a-service with proxy-based architecture allows for rapid deployment for immediate value.
Security your customers already use and love, making accounts safer and reducing account takeovers (ATOs) and fraud.
“Tap & go” sign-in UX
No app to download and no passwords to remember, providing a “tap and go” sign-in user experience.