Passwords are an outdated, generational behavior, passed down from one generation to the next — unfortunately, they also cause 81% of data breaches.
Trusona commissioned leading user experience research firm Blink to define and run longitudinal, masked behavioral research to determine — when people are presented with a choice between Trusona’s multi-factor passwordless authentication and single-factor usernames and passwords — which login they actually prefer.
Join Trusona and Blink as we share the ground-breaking research results and explain the business benefits when people actually prefer more secure logins that are easier to use.
- End users prefer the passwordless multi-factor option almost instantly.
- Unbeknownst to users, the new login option is more secure.
- The business impact of adopting passwordless MFA is far-reaching with reduced password resets and associated costs, simplified customer journeys and significantly higher login NPS.
- Tom Satwicz, Blink Chief Experience Officer // Blink
- Kevin Goldman, Trusona Chief Design Officer // Trusona
- Mariel Pina, Trusona Product Designer // Trusona