70% of Consumers will choose Passwordless multi-factor authentication logins over traditional usernames and passwords if given the chance according to a new behavioral study out by research firm – Blink and Trusona, an identity authentication company.

Robert Capps, VP and Authentication Strategist at NuData Security:

“This report shows that consumers are ready to move beyond passwords and usernames to more secure authentication methodologies. Using a multi-layered authentication framework that combines behavioral analytics with biometrics allows companies to verify users accurately without adding unnecessary friction and detect any unauthorized activity before it enters the environment. Multi-layered solutions that include these technologies analyze hundreds of data points throughout a session and create an evolving profile of a user across the sessions. Passive biometrics and behavioral analytics are technologies that can provide this level of monitoring without adding friction to legitimate users, thus creating more convenient experiences for users.”