Identity Impersonation Detection White Paper Read Now

Why Trusona Is Different
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Executive briefing

The Trusona Difference for CXOs

Prevent help desk impersonation, vendor payment fraud, account takeover, and the social engineering driven by GenAI deepfakes, by verifying the person, not just the document.


Trusona's Identity Impersonation Detection solves it:

100% identity impersonation detection with all live customers. 85% reduction in password and MFA reset help desk tickets.


The business problem

You have spent millions on MFA, IAM, and awareness training. Attackers still get in.

Organizations spend millions on MFA, IAM, and security awareness training, yet attackers keep succeeding by impersonating trusted identities during human interactions. The problem is not your stack. It is that none of these tools verify the person during a live interaction, exactly when it matters most.

Protects logins
MFA
Confirms a credential at sign-in.
Does not verify the person on a reset call.
Manages identities
IAM
Governs access and entitlements.
Trusts whoever is on the other end.
Improves awareness
Security training
Helps people spot common lures.
No match for a convincing deepfake.
None of them verify the person's true identity during a live interaction, exactly when it matters most. With AI-driven deepfakes now widespread, identity impersonation detection has become a must-have defense.
A shift in the attack requires a shift in the defense

Security categories change when the threat changes.

Passwords led to multi-factor authentication. Multi-factor authentication led to phishing-resistant authentication. Identity verification now needs the same kind of shift, toward Identity Impersonation Detection. In the GenAI era, confirming that a document is authentic tells you very little. What you need to know is whether the interaction in front of you is legitimate.

Then
Passwords
Next
Multi-factor authentication
After
Phishing-resistant authentication
Now
Identity Impersonation Detection
Introducing Identity Impersonation Detection

Trusona pioneered a new identity verification category: Identity Impersonation Detection.

It is built to stop the social engineering attacks run by cyber gangs like Scattered Spider and ShinyHunters, who call your IT help desk posing as an employee whose MFA has "stopped working."

Trusona's ATO Protect confirms the caller's true identity, with no company credentials required up front. It resolves account recovery tickets, password and MFA resets, and other high-risk interactions. The check can be automated, cutting ticket load by 85%.

Why Trusona is different, and why it matters

Legacy verification was built for a world where attackers forged documents.

Today's attackers do not need to forge anything. They steal documents, buy them, or generate them with AI. More often than any of that, they simply talk a real person into completing the check for them. That last one is the part most organizations still underestimate. Trusona delivers deepfake-resistant identity impersonation detection that secures your enterprise identity infrastructure while driving real bottom-line savings.

What old systems ask
"Is this identity document real?"
A criminal can hold a real license. The document passes, and the account is still gone.
What Trusona asks
"Is the person we are dealing with actually who they claim to be?"
A cloned voice and a coached caller cannot answer this one the way a document check lets them.
Old systems verify the document.
We verify the interaction.
Where the financial exposure lives

Wherever a person can be impersonated, Trusona can help.

Identity impersonation is not one team's problem. The same attack pattern shows up wherever a human interaction can move money, access, or trust.

Function
Risk
Business impact
IT Help Desk
Password reset fraud
Reduce account compromise and support costs
Finance
Vendor banking changes
Reduce wire fraud exposure
HR
Fake job candidates and DPRK workers
Reduce hiring risk and compliance exposure
Customer Support
Account takeover
Reduce fraud losses and customer churn
The ROI

The case for IID is an economic one.

GenAI deepfakes and social engineering cost enterprises millions in fraud losses, and a single successful attack can open the door to catastrophic ransomware. Trusona's enterprise suite lowers the cost of identity verification while cutting the verifications that need manual human review by 85%.

Costs avoided

Losses that never land on the balance sheet
  • Account takeover losses
  • Vendor fraud losses
  • Help desk fraud losses
  • Investigation costs
  • Recovery costs

Productivity gains

Time the workforce gets back
  • Fewer escalations
  • Faster verification
  • Reduced manual review

Compliance benefits

Evidence auditors and regulators want
  • Audit evidence
  • Reduced regulatory exposure
The economic impact

What this changes on the balance sheet.

Eliminate help desk fraud

Stops AI-driven social engineering attacks cold. The person is verified, so the reset call no longer pays off.

Slash operational overhead

Cuts 85% of password and MFA reset help desk tickets once recovery is handled by verified self-service.

Reduce fraud liability

Prevents costly account takeovers and the regulatory non-compliance fines that follow them.

Reduce ransomware exposure

Shuts down social engineering on inbound help desk calls and on the calls criminals make to your own employees.

Accelerate employee yield

Removes account-recovery friction so the workforce stays productive instead of waiting on a ticket queue.

Minimal integration cost

Works with your existing ITSM and IAM platforms. No rip-and-replace, and no second identity system to maintain.

By deploying ATO Protect, enterprise clients achieve

100%identity impersonation detection with all live customers
85%reduction in password and MFA reset help desk tickets
Downsignificant drop in fraud-related financial losses
Downsignificant drop in ransomware exposure
Trusona protects your bottom line by stopping fraud before it hits your balance sheet.

The fastest way to understand IID is to watch it stop an impersonation that a document check would have waved through. Bring your hardest help desk scenario.