How to get anyone to talk to you, according to a CEO who cold-called someone for 4 months

Business Insider
by Aine Cain  

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Persistence is key.

Ori Eisen, founder and CEO of digital identity authentication company Trusona, would know. He once cold called an industry leader for four months before getting a response.

Some time after Eisen became American Express' worldwide fraud director in 2002, he decided he wanted to learn more about the issue of counterfeiting from Frank Abagnale — the security consultant and fraud expert whose past career as a con man inspired the film "Catch Me If You Can."

Eisen wanted to create a new online fraud detection product. He had the technical skills necessary for the venture, but he wanted Abagnale as an adviser, due to his experience as a fraud expert and his criminal past.

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Karen Dayan