Identity authentication startup Trusona today announced funding of $10 million to replace the standard username and password login. Microsoft Ventures led the round, with existing investor Kleiner Perkins Caufield & Byers joining.

Trusona, which is a mashup of the words “true” and “persona,” provides different services based on the level of security needed. Its first product, Trusona Elite, was launched a year ago to protect sensitive assets like bank transfers, using a hardware token.

Now Trusona is opening access to its technology to the broader public, and the company has recently launched its QR code identification option. Users need to register on the Trusona app, provide their email address, and verify the link sent to them. They then have two options: either access an account from their laptops or TV by scanning a QR code with their phone or press a button directly on the Trusona app if they are accessing the account from their device.