Trusona’s passwordless authentication solution answers the market demand for enhanced security and UX identified by top analysts

SCOTTSDALE, Ariz., Dec. 3, 2018 /PRNewswire/ — Trusona, the global leader in passwordless identity authentication, announced today that it has been identified as a Representative Vendor in the 2018 “Market Guide for User Authentication” report by Gartner, a leading information technology research firm.

The report provides a look into the complex landscape of the user authentication market. One of the recommendations made in the report encourages security and risk management (SRM) leaders responsible for identity and access management should  “seek user authentication methods that provide the necessary balance among trust, total cost of ownership and UX/CX in each use case, paying close attention to technology differentials across populations.”

Below are a few of the key findings presented in the report and how Trusona believes its solution addresses these market trends:

Weaknesses of legacy passwords is driving investment in authentication

The report claims that “by 2022, 60% of large and global enterprises, and 90% of midsize enterprises (MSEs), will implement passwordless methods in more than 50% of use cases, which is an increase from fewer than 5% today.” By eliminating passwords, Trusona’s solution avoids advanced threats that exploit user credentials while reducing the financial impact of call center/IT help desk password resets and costly data breaches.

Phone-as-a-token mobile push authentication offers the best of all worlds

According to the report, “Adoption of mobile push among phone-as-a-token methods continues to grow….. Phone-as-a-token methods leverage devices that users are likely to already have. They offer lower TCO and better UX/CX than one-time password (OTP) hardware tokens.”  Identified in this category, Trusona’s phone-as-a-token mobile push solution avoids the threats posed by unsafe SMS OTPs methods while reducing the burden and costs associated with hardware tokens by leveraging devices that users are likely to already have.

Identity and Access Management providers are gaining traction in authentication

The report notes that, “Access management vendors, especially IAM-as-a-service providers, are gaining traction as preferred authentication providers in cloud-first enterprises.” Trusona partners closely with leading identity and access management (IAM) providers including MicrosoftForgeRock and others by integrating into existing platforms to boost both security and convenience through passwordless authentication. Leveraging proprietary patent-pending anti-replay technology that protects against malware and session replay attacks, Trusona’s solution is the most secure way to authenticate across any digital channel.

“We believe the insights provided in the Gartner report support the deliberate direction we’ve taken at Trusona to optimize both strong security and simple UX at a lower cost of ownership — a trifecta of benefits that delight CISOs, CFOs and end-users alike,” said Ori Eisen, Chief Executive Officer of Trusona. “We feel being named by Gartner as a Representative Vendor reinforces the value we are providing to organizations seeking a modern authentication solution.”

Visit Trusona (booth #625) at the Gartner Identity and Access Management Symposium (Dec. 3-4, 2019) and don’t miss the Trusona presentation “Two-factor authentication People Love” and live demo in the Expo Hall Theater 2 on Tuesday, December 4th at 2pm.

Gartner, “Market Guide for User Authentication,” Ant Allan, David Mahdi, 26 November 2018.

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