Trusona Raises $10 Million to Eliminate Passwords

Wall Street Journal
by Cat Zakrzewski


Trusona aims to expand the reach of its online identity product. 

The startup aims to eliminate passwords, whether for doctors accessing sensitive information about patients or customers logging into a bank.

Existing investor Kleiner Perkins Caufield Byers also participated in the funding.

As many companies try to eliminate passwords online, Mr. Schlein said Trusona has a real chance at winning over the consumer market.

Karen Dayan