User experience is at the core of what we do

At Trusona, the Chief Experience Officer has been a key part of our executive team since day one.

That’s why Trusona’s solutions are designed from the ground-up for the way people live and work, and the way developers architect and code. We train our entire team on UX best practices and principles, because stronger security combined with simpler UX creates a safer, happier company.

“If it isn’t usable, it isn’t secure.”

Jared M. Spool is one of the most knowledgeable communicators on the subject of user experience today. Jared entered the field of usability and design in 1978 before the term "usability" was associated with computers. In 2018, Jared keynoted the Trusona cybersecurity summit. Wait, what does UX have to do with security? According to Jared, “if it isn’t usable, it isn’t secure.” At Trusona, we couldn't agree more.

Authentication designed to succeed

We don't just leave great design for the UX team to handle, we ingrain it into our entire system and focus on the end-to-end experience. Our modular, user-centered design systems serve as the foundation for our sales, ops, product, and engineering teams to design user journeys. Together, we make a holistic identity experience that is not only more secure but seamless and delightful for the end-user.

Human-centered experience research

As cybersecurity remains a top concern for enterprises, especially with fully distributed workforces due to the COVID-19 pandemic, Trusona understands that security that works is security that people don't work around. To ensure our solutions are seamless for your users, we partner with Research Collective to conduct human-centered experience research, including eye-tracking and the use of formal usability labs. With Blink Research, we conducted groundbreaking passwordless MFA behavioral research.

See the study

The best FIDO UX

Our Chief Experience Officer, Kevin Goldman, is on the FIDO Alliance Board. He formed — and now leads — the FIDO UX Committee after recruiting 28 UX leaders at Google, Microsoft, VMWare and Cisco among others​. Because we’re leading the creation of the FIDO UX System, Trusona’s solutions use its best practices 12-24 months ahead of its publication​.

Learn more

Designing for the best with the best

We’re UX thought leaders in cybersecurity, recently moderating the UX panel at RSA 2022 with PayPal, JPMC and eBay as well as presenting the latest authentication UX Guidelines at Identiverse 2022 with JPMorgan Chase.

An evolutionary step with revolutionary outcomes


Users prefer Trusona's passwordless multi-factor logins over familiar usernames and passwords


Successful logins with Trusona's passwordless MFA, versus 56% with passwords.


Fewer users attempting password reset


of people who try Trusona's passwordless MFA for the first time after email priming, stick with it.

Love is a many factored thing

It’s scientifically proven. People love better authentication. View the stats and read the Purple Paper of the first-ever, masked behavioral adoption study of passwordless Multi-Factor Authentication.

“Authentication and digital identity is one of the most exciting spaces for human-centered design. Passwords are a universal friction. Every company, in every industry, in every part of the world suffers from them. It’s exhilarating to solve this wicked problem alongside the best team in the industry.”

Kevin Goldman, Chief Experience Officer

Let's talk about how you want to authenticate

We feel cybersecurity is THE most exciting place to be as a design thinker. For years, bits and bytes and algorithms have led cybersecurity, and now Trusona is bringing the human side of the screen through usability research, design thinking and human-centered product development.

Want an authentication experience your users will love? (Or at least not express their disapproval of in ways that get you called into HR). Contact us to connect with Kevin Goldman, our Chief Experience Officer, and we’ll find a way to make authentication work for you.

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